December 5.2021 | AmpMediaProject
‘FEATURED’ is an occasional showcase of recent and past work by AMP Media
The AMP Media Project with support from West Virginia climate groups released nationally today the climate action music video “Hey Joe,” featuring crowds of people across West Virginia and beyond in a sing-a-long directed at WV Sen. Joe Manchin. “Hey Joe” (based on the Beatles’ tune ‘Hey Jude’), is written and led by prominent West Virginia singer-songwriter Ron Sowell, as dozens of voices urge Manchin to support the climate initiatives in the Build Back Better Act before the U.S. Senate.
“The music video is an offbeat attempt to get Manchin’s attention and to bring a little musical and cultural focus to the significance of the Build Back Better Act’s sweeping climate initiatives,” said Douglas John Imbrogno of the AMP Media Project, which has crafted a series of climate-themed videos for the WV Climate Alliance.
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The song — shot and produced by AMP Media’s Bobby Lee Messer in cities across West Virginia with submissions also sent via cellphone — features a ‘Na Na Na Chorus’ of almost 50 people urging Manchin to support Build Back Better. Support for the video comes from WV Citizen Action Group and other climate action supporters.
“We first heard Ron sing ‘Hey Joe’ at the West Virginia Climate Alliance Halloween Rally for Climate Action, on Oct. 30 in Charleston, WV, and decided it needed an even bigger chorus than the one that joined along that day,” said Imbrogno.
Perry Bryant, West Virginia Climate Alliance founder, said Manchin’s support is crucial to the Build Back Better Act.
“The time is now for Joe Manchin to secure his legacy and support the wide-ranging climate crisis measures bundled in this significant legislation which will help millions of people across West Virginia and America,” said Bryant.
Climate Videos: AMP Media is passionate about using video storytelling to raise awareness of the existential crisis posed by climate change. We see such videos as a form of climate action. The climate crisis is, at its heart, a communal call to action.